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Writer's pictureEd DiMarco MS, MA

A Closer Look at Naples Condo Market: Trends in 2024 and 2025

Updated: 6 days ago

Naples, Florida Condo Market Chart for 2024 to 2025

The Naples, Florida, real estate market is known for its dynamism, and in 2024, the condo market is showcasing some unique trends that set it apart from single-family homes. As inventory levels shift and buyer preferences evolve, it’s essential to understand the distinct dynamics at play within the Naples condo and townhouse market. Below, we take a closer look at the inventory, pricing trends, and the factors shaping the condo market for 2024 and beyond.


Rising Inventory Levels in Naples: A Shift in Supply

The Naples condo market has seen a notable increase in inventory throughout 2024. The supply for townhouses and condo units expanded significantly, reaching a 6.6-month supply in August 2024, compared to just 3.6 months in August 2023—an 83.3% year-over-year increase. This expanded inventory provides buyers with more choices, signaling a shift towards a more balanced market compared to the tight seller's conditions that dominated during the pandemic years.

Naples - Immokalee - Marco Island MSA: Months Supply of Inventory Townhouses and Condos

This rise in inventory can be attributed to several factors, including the construction of new developments, a reduction in investor-driven buying activity, and some prospective buyers becoming hesitant due to rising insurance premiums. These trends are offering potential buyers more negotiating power and reducing the competitive bidding scenarios that were previously common in the Naples condo market.


Naples Pricing Trends: Stabilization and Opportunities

Unlike the single-family home market, condo prices in Naples have seen mixed trends in 2024. The median sale price for townhouses and condos in August 2024 was $527,500, representing a 5.7% increase from $499,000 in August 2023. The average sale price also saw a significant uptick, rising 18.2% to $893,733 from $755,837 the previous year. These increasing prices reflect ongoing demand, especially in premium locations, despite broader trends of inventory expansion.

Naples - Immokalee - Marco Island MSA: Median Sale Price Townhouses and Condos

While prices have increased, the number of closed condo sales dropped notably—down 21% year-over-year from 372 in August 2023 to 294 in August 2024. This decline in sales activity and increased inventory indicate buyers are being more selective and taking advantage of excellent choice and negotiation opportunities.


However, specific neighborhoods in Naples, particularly those close to the waterfront or downtown, continue to command premium prices. These areas are less affected by the overall inventory increase due to their desirability, making them a target for luxury buyers and investors. Buyers interested in these prime locations will likely still encounter competitive conditions, though the pace of price growth has slowed compared to previous years.


Cash Sales and Buyer Preferences in Naples, FL

Another major factor impacting the Naples condo market is the shift in buyer preferences and the declining trend in cash sales. Cash sales for townhouses and condos decreased by 24.5%, from 241 in August 2023 to 182 in August 2024. Cash sales as a percentage of total closed sales declined slightly, from 64.8% to 61.9%. This trend suggests that fewer investors purchase properties outright, potentially due to rising prices and higher insurance costs, making cash investments less attractive.


The market has also witnessed a change in demand patterns as more people seek properties that provide convenience and flexibility, such as townhomes and condos. This trend is particularly prevalent among retirees, second-home buyers, and investors looking for properties requiring less maintenance than single-family homes.


Moreover, the rise in remote work and its flexibility has driven interest in properties that provide proximity to amenities and a desirable lifestyle. Naples, known for its scenic beauty and quality of life, remains an attractive destination, and condos offer a more accessible entry point into this famous market. Many buyers seek condos as vacation homes or rental investments, capitalizing on the growing tourism and seasonal rental demand.


The Impact of Broader Market Trends on Naples

Florida's broader real estate trends are also pivotal in shaping the Naples condo market. Rising interest rates and increasing homeowners' insurance costs affect affordability across the state, and Naples is no exception. The median percentage of the original list price received for condos decreased to 92.2% in August 2024, down from 94.5% in August 2023. This indicates sellers accept more negotiated offers, reflecting buyers' growing leverage in the current market.


Condo buyers feel these costs' effects, contributing to slower sales and more cautious purchasing behaviors. The median time to contract for Naples condos rose to 83 days in August 2024, an 88.6% increase from just 44 days a year earlier. Similarly, the median time to sale jumped to 128 days, up from 89 days in August 2023—highlighting a slower market than previous years. However, the expanding inventory and stabilizing prices are helping to mitigate some of these challenges, making the market more appealing for those looking to invest for the long term.


Additionally, introducing new legislation addressing insurance reforms and lawsuit abuse in Florida is expected to impact the condo market. These reforms are designed to reduce some of the cost burdens associated with homeowners' insurance, which could help improve affordability and potentially stimulate increased demand in the condo market over the next few years.

Naples Beachfront luxury condo

Naples Housing Outlook for 2025 and Beyond

The Naples condo market is expected to evolve, with inventory levels likely to remain higher than in previous years. This should give buyers more opportunities and foster a more balanced market environment. As the effects of rising insurance costs and interest rates stabilize, we may see a gradual resurgence in demand, particularly among those seeking second homes or investment properties in a desirable coastal location.


Understanding the changing dynamics of the market will be crucial for sellers to achieve favorable outcomes. Pricing competitively and making properties stand out through renovations or amenities will be key strategies in attracting buyers in a more balanced market. Meanwhile, buyers can benefit from the current conditions by negotiating favorable terms and exploring a more comprehensive range of options than were available during the peak frenzy of the market.


Final Thoughts

The Naples condo market in 2024 is characterized by rising inventory, a complex pricing landscape, and shifting buyer preferences. These trends are creating a more balanced environment where both buyers and sellers have opportunities to achieve their goals. As Naples continues to be a highly desirable market for residents and investors, staying informed about local market conditions and understanding the nuances of the condo segment will be fundamental for anyone looking to participate in this evolving landscape.


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